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 The lines delineating the NFL's greatest battleground can mlb baseball jerseysbe seen through the eyes of the children, earnest and in high definition, during every broadcast, every Sunday, all of them pawns. There is the little black girl in the purple Sunday dress endearingly interviewing  There is the grateful sandy-blond boy with his mom in front of the minivan thanking his local coaches for making football safe and important. There's the kid with the bowl cut, limbering his arm, talking precocious smack to  reaming to be him.

The kids are the cute but obvious props of a high-poweredwholesale jerseys china public relations attempt to soften the edges of a deadly game, providing snippets of humanity in between the Saints-49ers game two weeks ago, where 49ers  and r were driven away on the same cart at the same time, Williams gone to a left ACL injury, Hunter felled by an ugly ankle injury. Or following an injury timeout during Patriots-Jets on Thanksgiving night, when  buried http://www.mlbnfljerseyssupply.com who left the game concussed, unsure whether he was in New Jersey or New Delhi.

On mainstream sports websites -- including ESPN, Yahoo!, Sports Illustrated -- the NFL drop-down menu includes a link to injuries. Maybe it is just a nod to fantasy players and the gamblers and the open secret marriage of football and bookies, or maybe it is a blasé and tacit acknowledgement that knowing whoever gets carried off of the field is as common -- and just as important -- as who is carrying the ball off-tackle. There's an injured Bronco on the field, and we'll be back after this commercial break …

Safety isn't the only front where the NFL is using young people to parry its mortality. The NFL has sunken millions of dollars into its "Play 60" initiative since 2007. This is another Madison Avenue illusion designed -- through hip and clever advertising -- to suggest the NFL is committed to healthy living even while encouraging its employees on the offensive and defensive line to resemble  The Play 60 logo is painted on fields and displayed prominently in NFL stadiums.

More telling than PR hocus-pocus, however, are the real numbers. As of Thanksgiving, in a time when American obesity is deadlier an epidemic than concussions, 437 NFL players on active rosters weighed at least 300 pounds, and that figure does not include the practice squad, the injured reserve list or the hundreds of players teams released during training camp. Shadowing the numbers, of course, is  for these heavier players, many of whom will never live to see their 50th birthdays.

Creating slick advertising and partnerships with the Ad Council and the American Heart Association to bring attention to childhood obesity without making the obvious connection between the unhealthy business practices currently occurring in the NFL represents the worst kind of cynicism. Spin is more vital than substance. The NFL could impose weight limits to back up its verbal commitments to the long-term health of its players but does not. Nor does its primary talent source, the NCAA, which -- because a minuscule percentage of players will actually play in the NFL -- fattens its players in preparation for a life of outside of the professional game.

The lack of connective tissue between concussions and policy is equally disturbing. After years of denial by players, doctors, coaches and front offices, the NFL can no longer ignore the issue of head trauma, not after some of its former star players, notably Dave Duerson in 2011, committed suicide and not after studies of other deceased players' brains, including Mike Webster's, have documented chronic traumatic encephalopathy.

While the NFL is busy making commercials and forming partnerships, it has also refused to connect the speed and power of its game and its performance-enhancing drug culture and policy. Initial suspensions have remained at four games for years, and players are now treating that like a simple speeding ticket. Three more PED suspensions were handed out in the past two weeks -- Seahawks defensive backs and  (who is appealing) and Redskins defensive back -- making it 23 since Jan. 1.